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June 2008 -
Cover Story
Don’t Underestimate Underwear
Does the thought of saying, “How about a thong?” to your client make you blush? It shouldn’t. Get excited about pitching underwear, boxers, lingerie and other intimate apparel to a wider range of clients than you’d expect.
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The Pitch Before the Pitch
Here are seven ways creative distributors are marketing their businesses and services – and how they hook clients way before they ask for the sale. More
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Novel Ideas
The plain white tee definitely has some competition, as new shirt styles and designs are exploding. Here are five novelty shirt categories to watch. More
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Apparel Trends Webcast; Click Here
Looking for solid strategies to take advantage of the latest apparel trends? We've got just the thing for you. Counselor (Wearables' sister magazine) hosted a recent Web seminar that examined the newest fashion trends in promotional apparel for 2008. The panelists, including Wearables Editor Nicole Rollender and Hanesbrands' Matt Waterman, discussed some sales strategies necessary to take advantage of these trends.
Even though this Webcast has taken place, you can replay it any time. Click here |
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Business of Wearables
Path to Success
We’ve got six ways to lower your sales staff turnover – and help ensure your staff grows with your business.
Building a strong sales staff is one of the most important investments you’ll ever make. Many distributors instinctively relax once they’ve hired top performers and get ready to sit back and watch them excel. What they don’t realize is that hiring, while important, is only the beginning of a long-term team-building process. More
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A Styling Salon
This buyer expects a lot – and rightly so – from a distributor who wants to sell her logoed uniforms. She explains what she’s willing to buy.
I’ve been in the beauty and hair business for more than 32 years. After becoming a NJ-licensed cosmetologist, I apprenticed at a barber shop and became a barber. Then, 17 years ago I decided to train to become a master colorist. I’m proud to say most of my business is in coloring. And, the majority of my business is referrals from satisfied customers. More
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June Quick Poll Results
Last month we asked you, “Are you worried that price increases will affect your profit margins?”
Here’s what you had to say:
42%: “Yes. I will most likely lose business.”
8%: “No. I don’t think this will affect business.”
50%: “Somewhat, but my customers will stay with me due to quality and service."
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These polls help us in planning our upcoming issues
of Wearables, so please continue to participate. Please
e-mail nrollender@asicentral.com if there are any topics
you’d like us to address. |
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