June07   Current Issue:
June 2008
 
 
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Extras
Cash-Strapped Marketers Shy Away From Green
Tightened Travel Spending Means Less In-Person Meetings
Cross-Border Shipping Plays by Different Rules

Features
Get Centered
Score On and Off the Field
Want a Hat With That Piggy Bank?
Point of View
Business of Wearables

Nicole Rollender Meet the Editor

 

June 2007 - Cover Story

Get Centered

Yoga essentials are hot sellers these days, both for yoga enthusiasts and those who simply choose to wear yoga apparel. Learn what’s selling in the sector.
More >>

Score On and Off the Field


Athletic wear is hot and on and off the field, and is growing in popularity in corporate and casual wear. We've got the latest styles - and some great tips for you. More >>



Want a Hat With That Piggy Bank?

Here are seven solid ways to cross-sell on every sales call: You'll increase your bottom line and help build your clients' brands.
More >>



Business of Wearables:
Happy Feet

Offering footwear and socks to your clients can lead to even more sales than you imagined. Here's how to get started.

I was sitting at my friend's house, watching his almost-new baby discover her feet. I've watched two of my children and grandchildren discover their feet, and it's a process that never ceases to amaze me. It keeps children occupied for days, and entrances parents and visitors alike.
More >>
March 2007

Embellish It


When selling apparel, offer sophisticated and stylish decoration options.


If you take a walk through the mall today you’ll see one of the biggest apparel trends – embellishment. From studs and stitching to flocked and flashy all-over designs, today’s hot decorating trends are everywhere.
More >>


What apparel category would you most likely start selling if you don’t already?

Swimwear and accessories.  

Trendy headwear (think cowboy hats, berets, urban-style fedoras).

Footwear and socks.

Watches/cufflinks/jewelry.

None of these.
   

 


April-May Quick Poll Results

In April-May’s poll, we asked you: “As a distributor who’s selling wearables, which of these areas would you like to gain more knowledge in?”

12%: Retail and runway fashion trends.
18%: Color forecasts.
18%: Performance fabrics.
  5%: Sizing.
47%: Building custom programs.
  0%: None of these. I feel that I’ve got enough knowledge in all these areas.

These polls help us in planning our upcoming issues of Wearables Business, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address in “Business Toolkit.”