February '09   Current Issue:
February 2009
 
 
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Extras
Cash-Strapped Marketers Shy Away From Green
Tightened Travel Spending Means Less In-Person Meetings
Cross-Border Shipping Plays by Different Rules

Features
Technological Breakthrough
The Path to Righteousness
Special Report: Global Sourcing
Cheat Sheet

Nicole Rollender Meet the Editor

 

February 2009 - Cover Story

Technological Breakthrough

A new generation of versatile and wearable outerwear has evolved into a formidable selling tool. Here’s why today’s jackets are giving end-users the biggest bang for their buck. More >>


The Path to Righteousness


Corporate social responsibility isn’t easy, and we find out what it takes to do it right. More >>



Special Report: Global Sourcing


Getting product on-time used to be the only worry when it came to global sourcing. Now, safety issues and social compliance concerns have made overseas business thornier than ever. More >>



Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete stratcegies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.


Cheat Sheet


How to sound like an expert even when you’re not
Fleecewear

Want to sell fleecewear without the wool being pulled over your eyes? We answer all your questions. More >>

Technological Breakthrough

Hot Product Showcase


This Month: Headwear


Looking for some products that will turn some heads – especially your clients? Try adding caps and hats to any wearables order. People often forget that headwear can provide a finalizing touch to any outfit, and keep you warm or cool in each of the seasons. For snazzy items that will be sure to add a pop of style to any promotion, search no further. More>>


What’s your greatest difficulty in this down economy?

Generating Sales

 

Securing Credit

Spending on Marketing

Getting Clients to Pay On-Time

Increasing Profit Margins

   

 

These polls help us in planning our upcoming issues of Wearables, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address.