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February 2008 -
Cover Story
The New Resort Wear
Tired of the same old logoed Hawaiian shirts and cheesy screen-printed tees at resorts and beachside gift shops? So were we. We did an on-location photo shoot at the Orlando Peabody with the hippest, most appealing wearables that distributors are selling to resorts, national hotel chains and even airlines. More
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Who’s Decorating What
Some suppliers offer decoration services; most don’t. We surveyed top apparel suppliers to find out which offer embellishment services and which don’t – and why. More
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Spa Inspired
Of course you know spas and resorts purchase logoed spa apparel and accessories – robes, slippers, towels, totes and more. But who else is buying this stuff? We’ll tell you about some unexpected businesses and markets that are buying traditional spa apparel and add-ons. More
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Apparel Trends Webcast; Click Here
Looking for solid strategies to take advantage of the latest apparel trends? We've got just the thing for you. Counselor (Wearables' sister magazine) hosted a recent Web seminar that examined the newest fashion trends in promotional apparel for 2008. The panelists, including Wearables Editor Nicole Rollender and Hanesbrands' Matt Waterman, discussed some sales strategies necessary to take advantage of these trends.
Even though this Webcast has taken place, you can replay it any time. Click here |
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Business of Wearables
Your Dream Team
The lack of a strong sales staff could be the one thing holding you back from hitting that next level in your business.
Once you’ve established a thriving wearables distributorship, there’s one major challenge ahead: taking that business to the next level. Whether you want to reach $200,000 annually or close your first million-dollar month, what can really slow or stop your growth is building and maintaining a successful sales staff. If your sales staff isn’t producing, sales won’t increase and your business won’t grow.
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Ask, and You Shall Receive
If you ask the right questions before your sales presentation, you can make better suggestions and gain a sale.
Joe, the bank’s assistant vice president, is looking for, as he puts it vaguely, “shirts” with his bank’s logo on them for employees to wear on casual Fridays. Once a quarter, the bank orders a new set of shirts for everybody – and it’s that time again. Joe puts in a call to Frank and Lori, two distributors he’s bought from in the past. The way they each handle the pre-presentation call clearly impacts who’ll get the sale. More
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January Quick Poll Results
Last month we asked you, “What decorating option would you like to learn more about?”
Here’s what you had to say:
35%: Embroidery techniques, such as 3-D or
puff, or using metallic threads.
30%: Direct-to-garment printing or sublimation.
22%: Screen printing.
13%: Heat transfers.
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These polls help us in planning our upcoming issues
of Wearables, so please continue to participate. Please
e-mail nrollender@asicentral.com if there are any topics
you’d like us to address. |
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