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February
2007 - Cover Story
Jacket Parade
Whether you’re aiming for hip and trendy quilted
hoodie, the high-performance micro fiber corporate look or
the value-added, back-to-basics black, navy or forest green,
jackets are available in every variety all your customers’ needs.
Jackets are as popular as ever for promotional apparel – and
for good reason. Durable and versatile, jackets offer companies
a premium product that appeals to the majority of customers.
And, in an industry where visibility is key, jackets provide
a prime location for that always important corporate logo.
More
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Fleece Flurry
This year brings fresh, unique fleece styles for women,
team wear and even corporate programs. Read on to find
out what’s new – and hear how other distributors
are kicking their fleece sales into high gear.
More
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From Haute Couture to Promo Wear
Wearables suppliers weigh in on some recent runway looks,
from whimsical and romantic, to glittery and retro. Guess what
trends are going to be appearing in promotional apparel this
year?
More
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Business of Wearables
The art of upselling More
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Performance Wear Goes Fashion Forward
Rather than the basic cotton T-shirt or polo, consumers
want the ultimate body protection and comfort. Enter
performance apparel, says fabric expert Sion Shaman.
More
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