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January 2009 -
Cover Story
Annual Wearables Apparel Design Awards
We went in search of the most attractive and functionally designed apparel and ad specialty accessories to hit the market, and here’s what we found. More
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Special Report: Decoration Basics
Use this handy overview of some of the industry’s most popular decorating techniques to sell even more imprinted apparel. More
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Screen-Printing Basics
An easy way to break down screen printing and effectively sell it is to look at the three components that make up a screen-printed sale: the artwork, the garment and the process.
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Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete strategies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.
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Cheat Sheet
How to sound like an expert even when you’re not
Direct-to-Apparel Printers
We explain everything a distributor needs to know about direct-to-garment printers – its capabilities and limitations. More
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Hot Product Showcase
This Month: Luggage and Business Bags
Almost everyone’s (guys and gals) are toting luggage on wheels, hip overnight bags, gym and golf bags, and messenger and laptop bags for work and leisure. Rapper Kanye West, who was one of the first celebs to tote a man bag, is now collaborating with Louis Vuitton on his own line. The time’s ripe for distributors to show clients styling bags for men and women for all occasions. More>>
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