Cover Story:

A Friend in Need

No item straddles the line between corporate and casual better than a polo. Here are the best sales tips for this branded apparel workhouse, as well as a look at its storied history and today’s defining styles.

By C.J. Mittica & Chuck Zak

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Feature:

Dirty Jobs: Uniforms Edition

The only thing that works harder than the people we feature in our Dirty Jobs series is the rugged uniforms they were. We once again look at the apparel that is worn in these hands-on professions and find your next add-on opportunity.

By C.J. Mittica, Sara Lavenduski, Chris Ruvo & Chuck Zak

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Screen-Printing Success:

Logo or No Go?

Customer-supplied logos can be a major hurdle for a screen-printing job. We review the five steps decorators must take to make sure the logos they receive are in tip-top shape.

By Thomas Trimingham

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Hot Product Showcase

This Month: Kids' Wear

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How to sound like an expert
even when you're not.

This month's topic: Tank Tops

Answers >>

Each issue, Wearables University is the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.

Wearables Style Newsletter

[TRENDS] Oversized Tote Bags

In recent years, a trend in the fashion industry has proven to be (literally) impossible to miss. From sunglasses to purses, the new motto is: the bigger the better.

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FAVORITES : NEWS BRIEFS : ASK AN EXPERT : TERMS : SHOW LIST

Fashion Sense

Hot apparel, style how-tos and need-to-know trends

Videos

Featured Video

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Contact C.J. Mittica if you have a great story to tell.
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