Cover Story:


Little Clothes, Big Fashion


Trendier than ever, kidswear is changing thanks to parents seeking out the latest fashions and children who are increasingly vocal about
their preferences. By Sarah Kyo
Features:

Between the Margins


Apparel margins are remaining healthy even during turmoil. But with trouble brewing on the horizon, distributors offer their best tips to maintain robust profits. By Robert Carey More >>

Growing Pains


Yes, there are companies growing – and they have problems too. Find out how to add employees quickly while keeping old ones satisfied. By Betsy Cummings More >> 

Innovation Central


Good times or bad times, innovative products will always attract interest. Here are four companies pushing apparel in bold new directions. By Matthew George More >> 
Hot Product Showcase
This Month: Windbreakers & Light Jakets
Product Showcase
Here’s how to dramatically increase your online presence in the next six months
Sales
  | Green
  | Marketing
| Operations
Easy-to-get government contracts     Raise awareness
with eco-friendly
labelling
    Generate publicity without spending a mint   Use downturn as time to innovate

White Goods
What types of white goods are in demand? How important are fashion and performance features when it comes to white goods? What about colors? What medical institutions are worth targeting? What kinds of decoration options are available?
Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] Trend Alert: Hawaiian Shirts: In the 1930s, people had to travel to Hawaii to purchase a Hawaiian shirt. Today, the popular item can now be bought virtually anywhere. Hawaiian shirts continue to ride the periodic wave of popularity, and in recent years the shirts have been in high demand. They’re a popular staple of most men’s summer wardrobe, and the laid-back flair it brings has become a favorite this season for young men who had previously opted for flashier clothing outside the workplace. More >>

FAVORITES : NEWS BRIEFS : ASK AN EXPERT : TERMS : SHOW LIST


Hot apparel, style how-tos and need-to-know trends
 
   
Featured Video

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Featured Podcast
Stitches and Wearables staff writer Matthew George talks with Jeff Civillico, a nationally-renowned corporate entertainer and MC, to learn how a company can plan a memorable corporate event despite the current state of the economy. Civillico highlights guidelines without breaking the bank and addresses the importance of delivering the “wow” factor.

Current Issue:
August 2009

Little Clothes, Big Fashion

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Contact C.J. Mittica if you have a great story to tell.
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